External & alternative data repository — unified and turned into incredible insights

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90

insight packs available

1 km2

data granularity for the entire world

110 bil.

data points ingested

Businesses need data to answer the big questions

Businesses need data to answer the big questions

Today, business decisions need to be agile, data-driven and rapid to stay on top of rapidly changing consumer dynamics and increasing competitive innovation. However, most businesses still rely on just internal organization data to guide decisions as critical as...

Whom

to target?

Where

to target?

How

to target?

To stay up-to-date on current industry trends and even predict and capitalize on future trends, businesses need to look for insights outside of their internal systems.

Satellite data

Satellite data

Government data

Government data

Geospatial data

Geospatial data

Statistical resources

Statistical resources

Valuable insights across use cases

Our insight packs (with cleaned, structured and analysis-ready data from diverse sources) can be used by organizations or companies across categories to improve decision making across a variety of sales, marketing and strategy use cases.

Identify missed opportunities

DISTRIBUTION

Identify missed opportunities

Overlay your internal sales and outlet penetration data with our external data to identify spots with high market potential but low penetration of your products.

Expand to growth hotspots

STRATEGY

Expand to growth hotspots

Use our Economic Potential insight pack, along with factors such as urbanization and electricity usage, to identify focus areas with untapped market potential.

Run targeted outdoor marketing activations

MARKETING

Launch new products

From home-to-home activations to OOH, our granular data about high-rise buildings, consumer personas and affluence help target every campaign for the highest ROI.

Improve field salesforce effectiveness

SALES

Improve field salesforce effectiveness

Your salesforce doesn't need to sell blindly anymore. Prioritize outlet visits, push the right products at the right stores, plan daily routes, and personalize sales conversations with granular outlet-tagged data.

Bring location intelligence to digital marketing

MARKETING

Bring location intelligence to digital marketing

Use geolocation data on ATMs, banks, schools, playgrounds, malls and commercial centers to run targeted 360-degree digital marketing campaigns, down to a 1 sq. km radius.

Improve ROI for new product launches

STRATEGY

Improve ROI for new product launches

Tag outlet-level sales data with insights on affluence, spending potential, urbanization extent, demographics, infrastructure and more to target outlets or initiatives based on market potential.

Learn how global consumer goods leaders are leveraging our our data to transform their business strategy. Read more.

Insight packs our partners swear by

In today's world, every problem is complex and multi-dimensional. Data from a single sector just won't give you a complete answer. That's why our insight packs cover 15 sectors and 30 sub-sectors — everything from healthcare and economic growth to weather and affluence.

Affluence Index
Affluence Index

Use economic prosperity to target products, programs, and campaigns to the perfect customer. Our 1 km grids are 10x more granular than pin code and ward boundaries.

Demography by 1 km Grids
Demography by 1 km Grids

Get yearly updated population numbers at 1 sq. km grids. Look beyond outdated Census numbers to highly accurate grid-level measures of number of people and households.

Points of Interest
Points of Interest

Find locations of malls, commercial centers, ATMs, and other key infrastructure. Want to target young mothers? Run campaigns around schools, playgrounds and maternity hospitals.

Economic Potential
Economic Potential

Find which areas have the fastest recent growth and hold the highest potential for future growth, and focus your sales & marketing spends or programs in those regions.

Pin Codes of India
Pin Codes of India

Access 360-degree insights on the population and geography of all pin codes of India, and use the insights to find priority pin codes for targeting decisions or initiatives.

Digital Infrastructure Index
Digital Infrastructure Index

Find which areas have growing digital coverage and penetration. Focus your digital campaigns in high-penetration areas or digital literacy programs in low-penetration areas.

Join some of the world's leading businesses, who use Access to move beyond traditional data.

Join some of the world's leading businesses, who use Access to move beyond traditional data.
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DATA CATALOGUE

Move beyond traditional data.

Explore our alternative data stack.

Move beyond traditional data. Explore our alternative data stack.

Get all the information you need about all our data packs, their geography and time coverage, across sectors in one single PDF.

Download the catalogue