(That's an 833% increase from today's $12 billion, all in less than a decade.)
(Urban per-capita consumption is 2% points lower and slowing year on year.)
(Home to 68% of India's population, rural markets are a hidden powerhouse.)
With this growth, India's rural markets are rapidly opening up to fulfill rural consumers' appetites for the latest consumer goods.
The FMCG company wanted to use this opportunity to bring their soap to India's growing rural markets and ensure that rural Indians have access to high-quality anti-bacterial soap.
India’s rural markets present opportunities that companies seeking to become high-performance businesses cannot afford to ignore.
Managing Director, Management ConsultingAccenture
A large FMCG company partnered with us to bring anti-bacterial soap to the rural villages and consumers that need it most. They leveraged our pre-built rural intelligence solution to effectively target their marketing campaigns in rural India.
The dashboard uses a variety of public data sources, layered with our proprietary heuristics and analysis, to visualize all aspects of disease prevalence and outbreaks. This allows the company to target consumers in specific sub-districts based on incidence rate, cases of different diseases, and other health data.
The dashboard tracks over 20 diseases, including malaria, dengue, typhoid fever, measles, diptheria, tuberculosis, cholera, acute gastroenteritis, and more.
Our dashboard automatically generates and sends weekly alerts on which regions recently experienced a disease outbreak. This outbreak tracking is calculated at a block level to make sure alerts are as accurate and actionable as possible.