Case study

Using Data to Manage Development Logistics


Goonj uses Collect to track its logistics — receiving more than 1,000 tons of material every year, dividing it into individual kits, converting it into usable material, and then distributing it to over 250 partner organizations across the country.






21 states across India

21 states

size of Goonj's network


data points collected


email receipts sent


SMS receipts sent

The Problem

Tracking the highest volume of logistics in the Indian social sector

In just sixteen years, Goonj has emerged as one of India’s best known NGOs. It uses material (clothes, shoes, stationary, furniture, and more) as a tool for empowerment and social change. Goonj collects more than 1,000 tons of donated material each year, groups it into usable kits, and distributes them around the country. Goonj needed to streamline and track this complex processing and distribution network through technology.

The Solution

Digital tracking of every piece of distributed material

Goonj used Collect, our mobile data collection app, to track its material, cross-check between the dispatch register and kit register, and send email and text receipts to donors. So far, Goonj has enrolled 5,000 donors and sent 9,900 receipts via email and SMS through Collect.

Our goal is to grow as an idea, not just as an organization. For that we need to make ourselves replicable, which in turn requires better impact assessment and evidence building.

Meenakshi Gupta


  • Our simple web dashboard made creating a form as easy as writing an email. Build questions and add validations and skip logic in no time.

  • Set rules on numerical questions, geographic boundaries on GPS points, selection limits for multiple choice questions, and more.

  • Layers of skip logic made each form quicker and easier. You can link together multiple questions, or even link entire forms.

  • With everything from simple subjective questions to complex tabular questions, collecting comprehensive data is no problem.

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  • Goonj's field staff were first-time smartphone users, but they had no trouble with Collect. Features like local language capability and an intuitive UI/UX made training a breeze.

  • Collect’s monitoring feature made it easy for different field staff to update data on the same kit. They just selected the kit’s ID from Collect, then updated data on that kit’s status.

  • Even India’s biggest cities are prone to terrible service. In locations with spotty internet, data was saved to the phone’s local storage, then synced when internet was available.

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Track even the most complex logistics network with Collect.

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