FREE EBOOK

Quick Guide to Sampling
6 Sampling Techniques to Reduce Sampling Error

Quick Guide to Sampling
6 Sampling Techniques to Reduce Sampling Error

Data Collection Ebook

Don't let a poor sampling strategy or sampling error ruin your survey.

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This quick guide will help you learn the following techniques:

This quick guide will help you learn the following techniques:

  • 3 tips to keep in mind while choosing a sample population
  • 3 probabilistic and 3 non-probabilistic sampling techniques, complete with pros, cons, and use cases
  • 3 tips to reduce sampling error without increasing your sample size

Choosing the right sampling technique is crucial.

Choosing the right sampling technique is crucial.

It is rarely possible to survey everyone in your target population. Too often, the group is too big or isn't concentrated in one area. This is when sampling – choosing a subset of the population – becomes essential. How you choose this subset is crucial to the quality of your data, so be sure that you are making the right choices.

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