Learn the 3 Essential Steps in Survey Design

Data Collection Ebook

Set the research question, outcomes and indicators for any type of survey

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Chapter 1 will help you learn the following techniques:

  • How to formulate a clear, effective research question and target population
  • How to use your survey question to create plausible, measurable outcomes and indicators
  • Follow step-by-step case studies illustrating this process

We’ve devoted a full chapter in our ebook to exploring this issue.

Before you can start writing your survey, it is essential to clarify your research question – why are you collecting this information and what do you actually need? From there, it is a straightforward process to create your outcomes and indicators. Setting these 3 essential steps makes writing your survey much simpler.

This ebook includes 9 chapters that will help you design a better survey for data collection.


The core elements of survey design

A clear research question, outcomes, and indicators are the best base for an effective survey.


4 types of data collection methods

Learn when you should use observations, questionnaires, interviews, and focus group discussions.


Qualitative vs. quantitative research

Master when and how to best use qualitative vs. quantitative research questions.


Choosing your survey questions

Which questions should you ask and, more importantly, which questions you should avoid?


Choosing the right question type

A good survey question asked in the wrong way will just confuse your results.


Best practices for survey questions

Other tips and tools to help with writing clear, objective questions.


Following the MECE framework

Write “Mutually Exclusive, Collectively Exhaustive” questions to ensure you get good data.


Closed vs open-ended questions

How do closed-ended questions differ from open-ended questions, and when is each most effective?


Sampling and sampling size

How to make sure that your sampling error does not invalidate the results of your survey.


This is a superb data collection guide. It helped me understand how to deal with large and unknown population sizes, a typical problem faced by a lot of my colleagues. This book is a must have for all researchers.

This course is super helpful for our field staff to understand why they collect data, and how they can collect the right information they need.

This guide on data collection is fantastic! It is crisp, easy to consume, and extremely helpful for anyone who collects data in the field.