The Market Intelligence Solution helps consumer goods businesses unlock powerful insights to get better returns on their most critical decisions across marketing, sales, supply chain and business strategy.
This solution allows FMCG leaders integrate their internal data with external data sources like demographics, points of interest, prosperity, satellite, night-time lights, weather and more to unlock powerful insights for their category, brand or SKU.
Watch the video demo to learn more about this solution.
Godrej Consumer Products
Aditya Birla Group
In today's rapidly changing markets, business leaders must make critical decisions like whom should they target with their products or where they should expand next.
They often rely on just internal business data, such as last year's sales or store walk-ins. While internal data gives a great picture about how your business performed in the past, it doesn't tell how your business will perform in the future. The answer lies in data outside of your internal systems.
Our solution helps business leaders access diverse data to drive highly targeted business decisions. It covers socio-economics, demographics, asset ownership, consumer expenditure, government schemes, and geospatial profiles, as well as granular data sources like weather, satellite, roads and real-time disease outbreaks.
Unlock weather, satellite, vector-borne disease, and social media data
Unlock infrastructure, disease incidence, literacy, and government scheme data
Unlock affluence, water-borne disease, infrastructure, and education data
Unlock temperature, population, income, age, and point of interest data
Unlock weather, water quality, water-borne disease, and affluence data
Make your next go-to-market strategy smarter, faster and more data-driven with external data.Watch video demo
Leverage our powerful solutions for FMCGs to uncover granular insights about your consumers.Learn more